Sunday, January 20, 2008

There is something brilliant about this...

although not quite a music video, arcade fire's new promo clip is nonetheless smart and quite catchy. an interactive video that storyline varies depending on the controlling of the viewer. The solemn musical productions is equally paired with a sparse black and white palette with plenty to both functional and aesthetic empty spaces. Highly viral.

http://www.beonlineb.com/click_around.html

Arcade Fire

1 comments:

b said...

Pretty sure I watched this thing about 8 times in a row the first time I saw it. And I hate repeating songs.